In the vast expanse of the digital age, we find ourselves adrift in an endless sea of information.

From the moment we wake to the time we drift off to sleep, our individual lives are inundated with a constant deluge of contents, each byte vying for our attention, our clicks.

It is a remarkable testament to human innovation that we now possess the power to access an unfathomable wealth of knowledge and entertainment with just a few keystrokes or taps on a screen.

However, in the midst of this technological marvel lies a paradox of unprecedented proportions: the overwhelming overflow of information is reshaping the very essence of consumer behavior in ways both subtle and profound.

The internet, once hailed as a tool for liberation and enlightenment, has become a double-edged sword, replete with both promise and peril.

While knowledge and information got vulgarized by internet technology, consumers became a huge part of content creation for brands.

We are the ones providing value to contents produced by brands but we are put in a passive place where we can only consume what the brands want us to consume and the craziest, we don’t get anything in return.

This survey led by Hubspot’s research team shows to us that more and more digital users are aware about their potential status as content creators.

While still a big part of them ignore the value they are able to provide in the content creation process for brands, how can we prove to them that they have the right to put on the storyteller cap ?

Blockchain technologies brought diverse solutions that ensure scalability, transparency, security and ownership to companies operations but also users experience.

At FAIL, we believe that blockchain gives the possibility to consumers to have a more playful experience and so we imagined a better business model where consumers and community members become also content creators and stakeholders so they can benefit from the value they bring to our media.

We believe that the future of onchain media and content creation is by empowering voices.

And we plan to be the first to do that!

Our vision

When joining FAIL, you are Forever Ascending In Life.

Because to FAIL is the righteous way to be evolving toward our personal accomplishments.

Therefore, our vision is to build a universe for people who never stop reaching their dreams and therefore, do not experience failures and create strong connections through our diverse experiences.

Our mission

We plan to do so by empowering our community members' voices onchain and by giving birth to an international platform for community events, digital shows, web3 products and experiences.

We want to be a leading-edge brand, a community media, a creative studio that aims to break stereotypes and show a different perspective of our world by using new technologies.

Our 1st digital show is a podcast series named “ FAIL Talks”, curated and produced by the founder and first FAIL member Octopus.

We ran our season 1 from February 2023 to August 2023 and it served as a beta to build the project’s fondations, test our contents and develop our editing and publishing process.

Our season 2 is planned to start the 1st January 2024 and will mark the launch of the alpha version of the media!

Each individual who has an experience or a story to share with the world will have the ability to produce his/her podcast and get rewarded for it by being part of the “FAIL Talks” season 2.

Thanks to the Zora protocol revenue system, we developed a seamless way for storytellers to have their stories minted for free and distributed onchain and get rewarded from the fees collected.

A part of the fees collected will go into our community treasury and will be used for project development.

We believe that this business model will strive in the future and we plan to experiment and improve it through our first digital show.

We have other ideas and business models to share with the community but we got many things to show before then …

The Launch

STEP 1: VISION 23

We just released our Genesis NFT “ Vision 23 ” on Zora for free.

Our early supporters have been airdropped the NFT as a gratitude and thanks to the seamless onboarding experience of Zora, you can instantly mint the NFT from other blockchains without having to bridge your tokens.

The collectors of our Genesis will be eligible for exclusive access and rewards into our community.

STEP 2: RADAR LAUNCH

As announced on our twitter page, we registered to the RADAR Launch “ A more playful web together” pool.

Our goal is to get more visibility, more supporters and contributors but also get a grant from the pool in order to boost our treasury from start.

You can support us by collecting our project on the platform, by following us on our social media and by streaming season 1 of “FAIL Talks” on Apple Podcast, Spotify and Youtube.

Our community

To create contents onchain through the FAIL media, all you have to do is to join our community on telegram.

But our community will not be open permanently ❌

The FAIL community will mainly consist of onchain enthusiasts and content creators.

We will welcome our first wave of members a few days after the release of our manifesto NFT “Vision 23” and once the launch of “FAIL Talks” season 2, a number of slots will be available for every new episode released.

We plan to reward every community member over time following their interactions with our media and to not only limit the access to our community with an NFT or an ERC20 but by developing several stages of experiences for our members.

Community members will have the possibility to vote, curate contents and ideas and above all build onchains projects that will be crowdsourced.

Also for content creators, we developed a simple and easy process to record your podcast and send it back to us for its editing and publishing so all you have to do is just to provide value and get rewarded.

We give you the platform so you can own it.

Our revenue sharing model

More info coming in the next article.

Here are the following steps of FAIL for this month of January:

• The release of our genesis NFT “VISION 23”

This NFT will be the key for early members to join our discord community, holders will get an exclusive status along their journey in our community and by signing this manifesto onchain, you will be embracing our vision and joining our mission toward an universe where we embrace failures.

• The unveiling of our logo and digital identity

• The launch of “FAIL Talks” season 2

We plan to start the season 2 of our podcast show a few weeks after the launch of our community.

The show has been under development for months and we are already recruiting content creators that will share their experiences through our podcast so you can already start applying!

We are summoned by ideas to brainstorm with community members and projects to start but as a community media, the opinion of our future community members is important for project execution.

And so we will adopt an Agile internal system that will give us the possibility to be flexible to market situations and projects realizations.

While crowdfunding will be an inherent practice for boosting internal projects, we plan to use mainly crowdsourcing for creative projects with brands and any kind of resources.

By involving our members into every aspect of the organization, we plan to build a sustainable system and scalable at ease thanks to our own internal economy.

This article gives you an overview of what we’ve been brainstorming and building for months.

But above all it marks the start of our project, it sets the foundations for our universe and it shows a great future for onchain media.

Join us now to benefit from early member benefits by supporting us on RADAR Launch and by following us on our social media to get notified once our manifesta gets released.

Let’s FAIL together !